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Privacy Policy

Information we collect

Union Diamond collects and stores any information that you may enter on our website or provide to us in an alternate way. You do not need to enter information to use our website, but you will need to enter it to place an order. Union Diamond may also collect and store information about other people that you provide to us. In other words, the name of the person you may choose to have your purchase shipped to. Such information may include name, address, age, date of birth, email address, gender, telephone number, credit card information and business information. You can choose not to provide certain types of information, but that may result in you being unable to make your purchase via the form of payment you choose or be able to use all features of our website. We may also automatically collect and store certain types of non-personally identifiable information whenever you visit any of our webpage. We require the use of "cookies" as do most retail websites, which will obtain certain types of information whenever your browser accesses Such information may include the type of web browser you are using, the operating system of your computer and the domain name of your internet service provider. Most browsers accept cookies automatically but allow you to disable them. We recommend that you leave cookies turned on as some features will not work without them.

Use of information

Union Diamond uses this information to confirm and process sales transactions or to contact you with questions or communications about your order, or to respond to your customer service inquiries.

Union Diamond also uses this information to enhance and personalize your shopping experience, both online and in our stores, to communicate with you for marketing and promotional purposes including via targeted postal pieces, phone messages, or personalized emails, and to improve the effectiveness of our website and business activities. You may indicate your contact preferences regarding promotional communications either directly to us online or to Diamond Consultants.


Unfortunately, no data transmission over the Internet can be unconditionally guaranteed to be secure. Therefore any information you transmit to us is sent at your own risk.

However, when you place an order online, we use encryption technology, such as Secure Socket Layer Technology ("SSL"), to protect your personal information during data transport. SSL encrypts your order information, including your name, address, and credit card number, before it is transmitted to us to avoid the decoding of your information by anyone other than Union Diamond

In addition, when you create an online account on, you must select a personal password. As a member of Union Diamond's website, you will be able to view, among other things, your account profile, contact preferences, order history and address book. We store this type of information so that you do not have to reenter it each time you make a purchase or visit the website. Should you decide to become a member of Union Diamond's website, you will be asked to provide an accurate email address and create a password. In order to help protect your personal information, you should be careful about maintaining the secrecy of your password.

Disclosure of Information

All of the information that Union Diamond collects may be shared among our affiliates.

Except as described in this privacy policy, Union Diamond does not sell, rent or trade with third parties any personal information you provide to us online or in our flagship showroom, nor do we share such information with third parties. We may disclose personal information about you to third parties who provide services to us and who agree to maintain the confidentiality of such information in accordance with this privacy policy and use the information only in connection with the services they provide. These third parties may provide a variety of services to us including, without limitation, assisting us in fulfilling your transactions and customer service inquiries, updating your customer information record in our database, or deploying our promotional offers to you. We do not authorize those third parties to make any other use of your information.

We may use and/or disclose to others information about your demographics and use of our website in a manner that does not reveal your identity.

We may disclose personal information in special cases when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may have breached our conditions of sale or who may be causing injury to or interference with (either intentionally or unintentionally) our rights or property, other users of our website, or anyone else who could be harmed by such activities.

We may also disclose personal information when we reasonably believe that the law requires it. We might sell or buy subsidiaries, or business units. In such transactions, personally identifiable information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing privacy policy. Also, in the unlikely event that assets of Union Diamond are sold, personal information may be one of the transferred assets.

Contact Information

We welcome your comments regarding this privacy policy. Please send any concerns to:

2410 Paces Ferry Road
Suite 100
Atlanta, GA 30339

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