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Contact:
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Amanda@UnionDiamond.com

UNION DIAMOND BREAKS SIX-FIGURES WITH ONLINE DIAMOND SALE

Diamond Sale Sets New Heights for Online Diamond Purveyor

Atlanta, GA - August 24, 2004 - Union Diamond Corporation (www.uniondiamond.com), a leading online diamond and jewelry purveyor, announced today a whopping six-figure online diamond sale. The sale in the amount of $100,000 was for the purchase of a four carat, ideal cut round brilliant diamond. This exceeds their previous high sale for a single diamond by nearly $15,000.

The stone, a round brilliant, was precisely cut to show its maximum radiance and beauty. The diamond was paid for via wire transfer and delivered by armored courier within 24 hours to the new owner, an international businessman, who could not be happier with the purchase.

"The public has become increasingly comfortable with buying diamonds online. This sale illustrates the trust that our clients have in Union Diamond. The diamonds, service and expertise we offer are second to none." said Scott Anderson, president and CEO of Union Diamond.

Founded by diamond specialists, Scott Anderson and Tony Rixom, Union Diamond Corporation offers one of the largest and most diverse inventories of diamonds and jewelry available on the Internet today. The Union Diamond Corporation's award winning online showroom is simple, clean, and easy to use, providing clear and concise information for every item selected.

About Union Diamond
Union Diamond is an online Diamond Jeweler dedicated to bringing the worlds finest diamonds directly from the top cutting factories thus ensuring it's customers a vast selection of diamonds at incredible prices. Selected as one of Forbes' magazine's "Best of the Web" in the luxury shopping category, Union Diamond boasts an inventory of 40,000 individual finely cut certified diamonds with prices ranging from $300 up to $500,000, at times exceeding $1 million. Headquartered in Atlanta, Georgia, Union Diamond is a privately held company with an online showroom as well as a flagship store in the historic Vinings area of Atlanta. All diamonds are certified by the Gemological Institute of America, European Gemological Laboratory and American Gem Society and include a 30-day return policy. For more information please call 800-325-1251 or visit www.uniondiamond.com.



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